We kicked off the project with research into the competitors in the All About Flowers industry, both local and non, to determine what they were doing, what was working well for them and any opportunities we could pursue to get Sherry the best results.
With keyword list and strategy in hand, we built out the website framework with the focus on these opportunities.
We took a content-first approach and created locally optimized and keyword targeted website pages and content which would funnel the visitors to the successful conversion.
The website design was structured around the key goal of getting website visitors to either place an order online or call the flower shop directly. Other elements on the page were created to convey All About Flowers services effectively, showcase their service area, different floral bouquets, plants, wedding/event portfolio and build trust.
The overall website design was modern, bold and simple with a style that compliments the All About Flowers brand.