All About Flowers is a floral and design studio serving locals in the community with premium flowers. Brand Me Creations was responsible in designing a new E-Commerce website in addition to SEO,User Interface and Image Optimization.
Being a local florist based in Trabuco Canyon, CA, All About Flowers was in need of an independent E-Commerce website that was user-friendly and easy to manage by the store owner Sherry.
Sherry was looking for a reliable content management system to showcase her floral arrangements for different occasion and accept orders online securely. Prior to approaching us, Sherry used a 3rd party website that collected commission from each order placed online, reducing the business profit margin.
Driven to penetrate the demands of flower delivery in Southern Orange County, CA area, All About Flowers needed a unique and compelling impact that will make them position themselves s a leading florist in their community.
What inspired us to work with All About Flowers was the passion of the owner Sherry behind her vision to provide the easiest, fastest and safest way for her client to send floral arrangements and plants to local residents. Additionally we enjoyed working with goal-driven entrepreneurs that understand the value of having a functional website.
We kicked off the project with research into the competitors in the All About Flowers industry, both local and non, to determine what they were doing, what was working well for them and any opportunities we could pursue to get Sherry the best results.
With keyword list and strategy in hand, we built out the website framework with the focus on these opportunities.
We took a content-first approach and created locally optimized and keyword targeted website pages and content which would funnel the visitors to the successful conversion.
The website design was structured around the key goal of getting website visitors to either place an order online or call the flower shop directly. Other elements on the page were created to convey All About Flowers services effectively, showcase their service area, different floral bouquets, plants, wedding/event portfolio and build trust.
The overall website design was modern, bold and simple with a style that compliments the All About Flowers brand.
All About Flowers started receiving online orders almost immediately after their new E-Commerce website was launched. Not only their profit margin went up by not paying a 3rd party company an order processing commission, they also raised their minimum for online deliveries resulting in higher revenue.
Additionally, they started receiving inquires for weddings, parties and corporate events. Their online reputation and reviews on Yelp, Google, The Knot and WeddingWire started to increase. They also saw in increase in receiving orders from local churches, funeral homes, restaurants and doctors offices.
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