Full Service, High-Complexity Laboratory

Located in Costa Mesa, CA, Cytogen Labs is a state of the art, full service, high-complexity laboratory that provides comprehensive testing in the areas of Chemistry, Immunology, Microbiology, Hematology, Anatomical Pathology, Cytopathology and Toxicology.

Services:

Cytogen Labs Case Study Brand Me Creations

Cytogen Labs approached Brand Me Creations to re-design their website and to help increase their visibility online, attract new prospects and position themselves as an authority within medical laboratory space. They had a nonfunctional and dated website and were in need of immediate online brand awareness. 

Aspiring to penetrate the demands of comprehensive testing in the areas of Chemistry, Immunology, Microbiology, Hematology, Anatomical Pathology, Cytopathology and Toxicologyin in Southern California where competition is high, Cytogen Labs needed a compelling impact that will differentiate and position them as a leading medical laboratory in their industry.

What inspired us to work with Cytogen Labs was the passion their team has behind their vision to innovate testings, for productivity, and their impact on the community.

Since we knew what Cytogen Labs goals were, we started digging deeper to find out what they need to get there. We performed our discovery process to learn more about the medical laboratory space and their key competitors in the area. We looked up Google Adwords campaigns, Social Media pages, landing pages, marketing messages and the ads that were being used by other companies to see where company could gain a competitive advantage.

We developed a strategy to brand assets and website. As part of building their brand, we created website copy and worked on a writing style that would appeal most to their ideal target market.

We develop a complete online marketing strategy to position the company as an industry leader, attract, capture and convert new leads on their website, starting within Southern CA. The strategy includes on going advanced Search Engine Optimization (SE), Reputation Management, Email Marketing, Social Media marketing and Google Adwords.

Cytogen Labs has seen consistent growth in website traffic and this is reflected by the growing number of contacts made to the facility via phone and email to inquire about their variety of innovate testings.  

We continue to work with with Cytogen Labs for ongoing website improvements, maintenance, and online marketing strategies to improve growth.

Brand Me Creations 2020 - All rights reserved​

Inspire Health first approached Brand Me Creations to increase their visibility online, attract new prospects and position themselves as an authority within the alcohol and drug rehabilitation space. They had an outdated semi-functional website that was in need of improvement for better user experience and branding. 

Aspiring to penetrate the demands of sober living and rehabilitation in Southern California where competition is high, Inspire Health needed a more compelling impact that will make them look good and position them as a leading recovery center in their industry.

What inspired us to work with Inspire Health was the passion their team has behind their vision to fight addiction, for productivity, and their impact on the community.

Since we knew what Inspire Health wanted, we started digging deeper to find out what they need to get there. We performed our discovery process to learn more about the housing rehabilitation and their key competitors. We looked up Google Adwords campaigns, landing pages, marketing messages and the ads that were being used by other companies to see where Inspire Health could gain a competitive advantage.

We developed a strategy to brand assets and website. As part of rebuilding their brand, we created website copy and worked on a writing style that would appeal most to their ideal target market.

We develop a complete online marketing strategy to position Inspire Health an industry leader, attract, capture and convert new leads on their website, starting within Southern CA. The strategy includes on going advanced Search Engine Optimization (SE), Reputation Management, Email Marketing, Google Adwords and a lead capture funnel built into WordPress.

Inspire Health has seen consistent growth in website traffic and in their email marketing list and this is reflected by the growing number of contacts made to the facility via lead generation, phone or  email to inquire about their alcohol and drug rehabilitation program. 

We continue to work with Inspire Health for ongoing website improvements, maintenance, and online marketing strategies to improve growth.