Since we knew what Dale wanted, we started digging deeper to find out what he needed to get there. We performed our discovery process to learn more about his goals. We looked up Google Adwords campaigns, landing pages, marketing messages and the ads that were being used by other entrepreneurs in Network Marketing to see where Dale could get a competitive advantage.
Prior to the website launching, we created a coming soon page and connected it to an email subscriber system to collect emails so Dale had a list to market to as soon as his website went live.
We custom designed a responsive (mobile-friendly) website theme to match Dale’s branding, showcase his photos and present useful information about his background, lifestyle, family and expertise.
This was complimented by an email marketing strategy to grow the number of prospects Dale is able to work with on an ongoing basis.