Since we knew what Inspire Health wanted, we started digging deeper to find out what they need to get there. We performed our discovery process to learn more about the housing rehabilitation and their key competitors. We looked up Google Adwords campaigns, landing pages, marketing messages and the ads that were being used by other companies to see where Inspire Health could gain a competitive advantage.
We developed a strategy to brand assets and website. As part of rebuilding their brand, we created website copy and worked on a writing style that would appeal most to their ideal target market.
We develop a complete online marketing strategy to position Inspire Health an industry leader, attract, capture and convert new leads on their website, starting within Southern CA. The strategy includes on going advanced Search Engine Optimization (SE), Reputation Management, Email Marketing, Google Adwords and a lead capture funnel built into WordPress.