Luxury Floral & Event Planning Studio

Laguna Beach Florist is a luxury floral and event studio. Because of their high-end and contemporary style, their E-Commerce website was designed with simplicity and user friendless in mind, showcasing hundreds of products to choose from.

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laguna beach florist case study

Laguna Beach Florist is a high-end Floral and event studio located in Laguna Beach, CA. They are the second oldest flower shop in the community and always looking to stay up to date with the latest online technologies. 

Laguna Beach Florist was looking to re-brand their company to focus more on local deliveries not only in Laguna Beach but also surrounding cities so proper Search Engine Optimization was extremely important for their goals. Additionally, they were looking to attract the local luxury hotels and resorts to partner up with them for their floral needs. 

 

We kicked off the project with research into the competitors in the Laguna Beach Florist industry to see what they were doing, what was working well for them and any opportunities we could pursue to get Laguna Beach Florist the best results.

With keyword list and strategy in hand, we built out the website framework with the focus on these opportunities.

We took a content-first approach and created locally optimized and keyword targeted website pages and content which would direct the visitors to the successful conversion.

We met up with the owner to help with photo shoot of their store and products. 

The website design was structured around the key goal of getting website visitors to place orders online and also call the shop. We positioned the phone number prominently on both desktop and mobile devices so it’s always easily viewable from any page. Other elements on the page were created to convey Laguna Beach Florist’s services effectively, showcase their service area and build trust.

The overall website design was modern, bold and clean with a style that compliments the Laguna Beach Florist high-end brand.

Within 6 months after the new website launched, the website page views had grown by over 120% and the bounce rate was reduced by 27%.

Laguna Beach Florist website quickly outranked key competitors for local search terms which has resulted in receiving an increased volume of online orders, wedding inquires, events booking within their service area.

In the year following the new website launch, Laguna Beach Florist’s traffic from search engines doubled and the bounce rate was reduced by over 31%.

Without any additional marketing, Laguna Beach Florist has been able to get a consistent and growing customer base through online orders and the calls received via the website ranking highly in Google search.

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