We kicked off the project with research into the competitors in the Laguna Beach Florist industry to see what they were doing, what was working well for them and any opportunities we could pursue to get Laguna Beach Florist the best results.
With keyword list and strategy in hand, we built out the website framework with the focus on these opportunities.
We took a content-first approach and created locally optimized and keyword targeted website pages and content which would direct the visitors to the successful conversion.
We met up with the owner to help with photo shoot of their store and products.
The website design was structured around the key goal of getting website visitors to place orders online and also call the shop. We positioned the phone number prominently on both desktop and mobile devices so it’s always easily viewable from any page. Other elements on the page were created to convey Laguna Beach Florist’s services effectively, showcase their service area and build trust.
The overall website design was modern, bold and clean with a style that compliments the Laguna Beach Florist high-end brand.