We kicked off the project with research into the competitors in Leila’s industry to see what they were doing, what was working well for them and any opportunities we could pursue to get her the best results.
With keyword list and strategy in hand, we built out the website framework with the focus on these opportunities.
We took a content-first approach and created optimized and keyword targeted website pages and content which would funnel the visitors to the successful conversion.
We met up with Leila over Zoom meetings to brainstorming new ideas and to continue discussing her goals and vision.
The website design was structured around the key goal of getting website visitors to contact Leila to inquire about her business. We positioned her phone number and email prominently on both desktop and mobile devices so it’s always easily viewable from any page. Other elements on the page were created to convey Leila’s services effectively, showcase her expertise and build trust.
The overall website design was modern, bold and clean with a style that compliments Leila’s brand.