After discussing the business goals with the owner of RodFather Lodge and his team, we started digging deeper to find out what they need to get there. We performed our discovery process to learn more about the company and their key competitors. We looked up Google Adwords campaigns, Google Keyword Planner, LinkedIn Articles, Social Media Pages, marketing messages and the ads that were being used by other companies to see where company could gain a competitive advantage.
We developed a strategy to brand assets and website. As part of building their brand, we were asked to create catchy company and the website targeting fishermen. We created their logo, website copy and worked on a writing style that would appeal most to their ideal target market.
We develop a complete online marketing strategy while developing a brand new responsive website to position the company as an industry leader, attract, capture and convert new leads on their website. The strategy includes on going Website Maintenance, advanced Search Engine Optimization (SE), Email Marketing, Google Adwords and Social Media awareness.